Assistant PR & Marketing Manager
Are you a dynamic storyteller with a passion for beauty, branding, and digital innovation? Anessa is looking for an Assistant PR & Marketing Manager to elevate our presence across media, influencers, and retail channels. If you're ready to shape the voice of a leading skincare brand and drive meaningful consumer engagement, we want to hear from you!
Role Overview
As our Assistant PR & Marketing Manager, you’ll be the driving force behind Anessa’s PR, media, and marketing strategies. From crafting compelling campaigns to managing influencer relationships and optimizing digital touchpoints, you’ll play a pivotal role in building brand love and loyalty.
Key Responsibilities
Public Relations & Media Strategy
- Design and execute PR campaigns to boost brand visibility and reputation
- Cultivate strong media relationships across digital and traditional platforms
- Lead press releases, media events, and brand storytelling initiatives
Influencer & Affiliate Management
- Build and nurture partnerships with KOLs, affiliates, and brand ambassadors
- Develop influencer strategies that drive credibility and engagement
- Track performance and optimize collaborations for impact
Digital Marketing & Brand-Owned Assets
- Collaborate with digital teams to execute campaigns across Ecommerce and social platforms
- Manage content for Instagram and TikTok
- Ensure SEO and website updates reflect brand excellence
Retail & Visual Merchandising Support
- Partner with VM and Ops teams to maintain high-impact POP displays
- Support PR events, POS activations, and community outreach
Marketing Collateral & Creative Production
- Oversee creative briefs and production of marketing materials
- Ensure brand consistency across all visual and promotional assets
CRM & Consumer Engagement
- Work with CRM teams to develop targeted campaigns
- Enhance customer engagement and loyalty strategies
Ecommerce Strategy & Promotions
- Plan and monitor monthly Ecommerce promotions
- Align digital marketing with Ecommerce growth goals
Market Research & Competitive Analysis
- Conduct market research and trend analysis
- Deliver strategic insights to inform brand direction
What We Are Looking For
- Bachelor’s degree in Marketing, PR, Business, or related field
- 3–5 years of experience in PR, marketing, or brand management (masstige retail preferred)
- Strong grasp of digital marketing, influencer strategy, and retail promotions
- Excellent communication, negotiation, and relationship-building skills
- Proven ability to manage multiple projects and meet deadlines
- Experience with agencies, media partners, and CRM tools is a plus
Why Join Anessa?
Be part of a brand that champions innovation, beauty, and sun-smart skincare. At Anessa, you’ll work with passionate teams, shape impactful campaigns, and grow your career in a vibrant, fast-paced environment.
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Branding, Marketing Manager, PR, Market Research, SEO, Marketing