Senior Officer - Marketing (CRM and Trade Marketing), SHISEIDO

Date:  Sep 15, 2022
Location:  Hong Kong
Company:  Shiseido
Country/Region:  HK
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

The Role:
This role will be responsible for the implementation of a cohesive customer relations program to grow the CRM database and retain loyal customers. Implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives




  • Ensure database is segmented effectively for targeted marketing activities in respect to local behaviors
  • Monitor Loyalty Club and formulate CRM programs to drive customers acquisition, retention and reactivation
  • Assist in implementing CRM activities including customer database development, automated lifecycle program and multi-channel consumer events
  • Work with different functions to ensure CRM program is executable at POS level
  • Manage statistical reports compilation and data analysis for CRM initiatives
  • Identify market opportunities to expand member base by initiating and formulating collaboration with potential partners


Retail Marketing

  • Execute the marketing strategy into impactful retailer programmes
  • Create GWP and premiums for regular CRM and trade promotion
  • Manage usage and forecast of promotion materials
  • Stay up-to-date with retail market trend, consumers & competitors in order to propose relevant and innovative solutions
  • Work closely with retailers to implement activations and events to drive brand awareness and consumer engagement


  • Bachelor’s degree holder in Marketing or related discipline
  • Minimum 3-4 years of experiences in CRM or trade marketing from luxury/ retail industry
  • Self-motivated, result-oriented with strong ownership
  • Good analytical skill, attentive to details and strong numerical sense
  • Strong collaboration with internal and external stakeholders, consumer centricity
  • Proactive, detail minded and strong sense on retail dynamics
  • Execution excellence and good problem solving skills
  • Good command in both spoken and written English and Cantonese



What’s on offer:

Be part of a growing global organization with a portfolio of around 16 brands, competitive discretionary bonus, quarterly free goods across brands, medical benefits, birthday leave, flexible working hours, wellness benefits, learning sponsorship, and more.



Please apply with your latest resume stating your notice period, current and expected remuneration package.  We regret that only shortlisted candidates will be contacted. 


Shiseido Hong Kong is an Equal Opportunities Employer. All applications received will be treated in strict confidential and be used exclusively for employment purpose only. 

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