Senior Officer - Marketing, SHISEIDO and Drunk Elephant

Date:  May 27, 2023
Location:  Hong Kong
Company:  Shiseido
Country/Region:  HK
Custom Field 4:  Employee (Permanent)
Company:  Shiseido



  • Drive and develop on-brand content that align with brand objectives and strategies
  • Formulate 360 degree omni-channel marketing campaigns for designated franchise to accelerate brand SHISEIDO business growth
  • Create innovative, engaging & consumer-centric product story-telling for new product launches & re-promotion campaigns, including message development, production and execution which drive & maximize campaign ROI
  • Manage content distribution to different touch points to drive maximum reach and impact
  • Create unique customer experience, engagement / consumers events from planning to implementation
  • Develop effective customer communications via CRM campaign including email & SMS
  • Work with social media team to create and engaging social content that achieving campaign objectives
  • Work with PR team / agencies for PR & influencer activations to increase brand awareness
  • Analyse and evaluate the post-campaign performance to drive valuable insights
  • Good numeric sense with analytical mind set
  • Ensure all content is delivered on time and within budget
  • Stay up-to-date with content trends and analytics to generate new content ideas
  • Participate in ad hoc projects as assigned by the company


  • Degree holder in Marketing, Business, Journalism or other related discipline
  • At least 4 years relevant experience in brand / product marketing, Agency background particularly in the field of digital are also welcomed
  • Passionate in Beauty/Luxury. Digital-savvy and knowledgeable on the latest digital / beauty trends preferred
  • Mature, pro-active, creative, dynamic and self-disciplined with positive attitude
  • A team player and a result-oriented person
  • Good interpersonal and negotiation skills
  • Can work independently and under pressure
  • Good command of English and Chinese (Cantonese & Mandarin)


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