Senior Officer - Marketing, SHISEIDO and Drunk Elephant

Responsibilities:

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• Drive and develop on-brand content that align with brand objectives and strategies
• Formulate 360 degree omni-channel marketing campaigns for designated franchise to accelerate brand SHISEIDO business growth
• Create innovative, engaging & consumer-centric product story-telling for new product launches & re-promotion campaigns, including message development, production and execution which drive & maximize campaign ROI
• Manage content distribution to different touch points to drive maximum reach and impact
• Create unique customer experience, engagement / consumers events from planning to implementation
• Develop effective customer communications via CRM campaign including email & SMS
• Work with social media team to create and engaging social content that achieving campaign objectives
• Work with PR team / agencies for PR & influencer activations to increase brand awareness
• Analyse and evaluate the post-campaign performance to drive valuable insights
• Good numeric sense with analytical mind set
• Ensure all content is delivered on time and within budget
• Stay up-to-date with content trends and analytics to generate new content ideas
• Participate in ad hoc projects as assigned by the company
   

Requirements:

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• Degree holder in Marketing, Business, Journalism or other related discipline
• At least 4 years’ relevant experience in brand / product marketing, Agency background particularly in the field of digital are also welcomed
• Passionate in Beauty/Luxury. Digital-savvy and knowledgeable on the latest digital / beauty trends preferred
• Mature, pro-active, creative, dynamic and self-disciplined with positive attitude
• A team player and a result-oriented person
• Good interpersonal and negotiation skills
• Can work independently and under pressure
• Good command of English and Chinese (Cantonese & Mandarin)