Senior Officer - Marketing, SHISEIDO and Drunk Elephant

Job Highlights

• Formulate CRM programs for customer loyalty
• Implement retail and trade marketing strategy
• Retailers relationship management

Job Description

The Role:
This role will be responsible for the implementation of a cohesive customer relations program to grow the CRM database and retain loyal customers. Implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives
 

Responsibilities:

CRM

• Ensure database is segmented effectively for targeted marketing activities in respect to local behaviors
• Monitor Loyalty Club and formulate CRM programs to drive customers acquisition, retention and reactivation
• Assist in implementing CRM activities including customer database development, automated lifecycle program and multi-channel consumer events
• Work with different functions to ensure CRM program is executable at POS level
• Manage statistical reports compilation and data analysis for CRM initiatives
• Identify market opportunities to expand member base by initiating and formulating collaboration with potential partners
   

Retail Marketing

• Execute the marketing strategy into impactful retailer programmes
• Create GWP and premiums for regular CRM and trade promotion
• Manage usage and forecast of promotion materials
• Stay up-to-date with retail market trend, consumers & competitors in order to propose relevant and innovative solutions
• Work closely with retailers to implement activations and events to drive brand awareness and consumer engagement

Requirements:

• Bachelor’s degree holder in Marketing or related discipline
• Minimum 3-4 years of experiences in CRM or trade marketing from luxury/ retail industry
• Self-motivated, result-oriented with strong ownership
• Good analytical skill, attentive to details and strong numerical sense
• Strong collaboration with internal and external stakeholders, consumer centricity
• Proactive, detail minded and strong sense on retail dynamics
• Execution excellence and good problem solving skills
• Good command in both spoken and written English and Cantonese