Senior Officer - Marketing, SHISEIDO and Drunk Elephant

Date:  Mar 16, 2023
Location:  Hong Kong
Company:  Shiseido
Country/Region:  HK
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Job Highlights

  • Formulate CRM programs for customer loyalty
  • Implement retail and trade marketing strategy
  • Retailers relationship management


Job Description

The Role:
This role will be responsible for the implementation of a cohesive customer relations program to grow the CRM database and retain loyal customers. Implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives



  • Ensure database is segmented effectively for targeted marketing activities in respect to local behaviors
  • Monitor Loyalty Club and formulate CRM programs to drive customers acquisition, retention and reactivation
  • Assist in implementing CRM activities including customer database development, automated lifecycle program and multi-channel consumer events
  • Work with different functions to ensure CRM program is executable at POS level
  • Manage statistical reports compilation and data analysis for CRM initiatives
  • Identify market opportunities to expand member base by initiating and formulating collaboration with potential partners

Retail Marketing

  • Execute the marketing strategy into impactful retailer programmes
  • Create GWP and premiums for regular CRM and trade promotion
  • Manage usage and forecast of promotion materials
  • Stay up-to-date with retail market trend, consumers & competitors in order to propose relevant and innovative solutions
  • Work closely with retailers to implement activations and events to drive brand awareness and consumer engagement


  • Bachelor’s degree holder in Marketing or related discipline
  • Minimum 3-4 years of experiences in CRM or trade marketing from luxury/ retail industry
  • Self-motivated, result-oriented with strong ownership
  • Good analytical skill, attentive to details and strong numerical sense
  • Strong collaboration with internal and external stakeholders, consumer centricity
  • Proactive, detail minded and strong sense on retail dynamics
  • Execution excellence and good problem solving skills
  • Good command in both spoken and written English and Cantonese

Job Segment: Relationship Manager, Data Analyst, Marketing, Customer Service, Data