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Senior Officer - Marketing, SHISEIDO and Drunk Elephant

Date:  Sep 7, 2021
Location:  Hong Kong
Company:  Shiseido
Country/Region:  HK
Department: 
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Responsibilities:

 

  • Drive and develop on-brand content that align with brand objectives and strategies
  • Formulate 360 degree marketing campaigns for designated franchise to accelerate brand SHISEIDO and Drunk Elephant’s business growth
  • In-charge of social media (FB, IG, Weibo and Wechat) and brand.com content management to drive customer engagement
  • Work closely with agencies to create engaging social and digital media contents, including production and execution which drive maximum ROI
  • Manage content distribution to different touch points to drive maximum reach and impact
  • Develop effective customer communications via CRM campaign including email & SMS
  • Support in implementing and evaluating PR & influencer activations to increase brand awareness and social media presence
  • Analyze and evaluate the content performance to drive improvements
  • Ensure all content is delivered on time and within budget
  • Stay up-to-date with content trends and analytics to generate new content ideas

 

Requirements:

 

  • Degree holder in Marketing, Journalism or other related discipline
  • At least 4 years’ relevant experience in marketing or agency, particularly in the field of digital / social media
  • Digital-savvy and knowledgeable on the latest social media trends preferred
  • Mature, pro-active, creative, dynamic and self-disciplined with positive attitude
  • A team player and a result-oriented person
  • Good interpersonal and negotiation skills
  • Can work independently and under pressure
  • Good command of English and Chinese (Cantonese & Mandarin)


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