Senior Manager - Marketing, SHISEIDO and Drunk Elephant

Date:  Jan 15, 2023
Location:  Hong Kong
Company:  Shiseido
Country/Region:  HK
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

This role will be responsible for conceptualize innovative and customer-centric experience and activities that engage consumers and meet brand objectives.  Create data-backed content for launch/repush campaign and always-on branded assets.   Amplify brand equity manifestation in physical touchpoints and uphold brand image via VM



  • Lead the planning and implementation of unique customer experience
  • Drive and develop on-brand content that align with brand objectives and strategies
  • In-charge of Social media (FB, IG, Weibo and Wechat) and management to drive customer engagement
  • Work closely with agencies to create engaging social and digital media contents, including production and execution which drive maximum ROI
  • Manage content distribution to different touch points to drive maximum reach and impact
  • Develop effective customer communications via CRM campaign including email & SMS
  • Analyze and evaluate the content performance to drive improvements
  • Ensure all content is delivered on time and within budget
  • Stay up-to-date with content trends and analytics to generate new content ideas
  • Develop VM materials to amplify brand and product merchandising according to headquarter guidelines and marketing needs
  • Formulate year-round KOL strategy based on brand Shiseido’s target consumer segments and their affinities
  • Maintain good relationship with media partners and KOLs



  • Bachelor’ degree in Marketing or related discipline
  • Minimum 8 years working experience in product marketing and agency, beauty industry background will be preferred
  • Self-motivated, result-oriented, strong ownership and strong collaboration with internal & external stakeholders
  • Ability to measure and monitor performance of marketing campaigns, and assess against ROI and KPIs; project planning and management
  • Customer-centric and strive for excellence mindset.  Obsessed with consumer engagement and experience
  • Strong sensitivity to beauty and aesthetics
  • Fluency in both spoken and written English and Cantonese



What’s on offer:

Be part of a growing global organization with a portfolio of around 16 brands, competitive discretionary bonus, quarterly free goods across brands, medical benefits, birthday leave, flexible working hours, wellness benefits, learning sponsorship, and more.



Please apply with your latest resume stating your notice period, current and expected remuneration package.  We regret that only shortlisted candidates will be contacted. 


Shiseido Hong Kong is an Equal Opportunities Employer. All applications received will be treated in strict confidential and be used exclusively for employment purpose only. 

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