Manager - Marketing (eCommerce & CRM), Shiseido Fragrance Division

The Role:
Developing and implementing Cross-border eCommerce initiatives, CRM and drive digital innovation to enhance business opportunities.

Responsibilities:
 

eCommerce & digital

• Formulate, implement and execute strategic sales & marketing plans to increase brand awareness in China and contribute to the sustainable business growth
• Manage all Cross-boarder EC marketing initiatives (including EC content management, eCommerce strategy, content maximization, social channels & other marketing collaterals management) to enhance brand positioning in China and drive performance marketing
• Collaborate with brand stakeholders, internal business team and Cross-boarder team in China to ensure all marketing initiatives are aligned with brand guideline align with brand's strategy and utilize brand marketing assets to maximize content performance
• Work closely with local Business Planning team and China's Cross-boarder EC team to optimize our Cross-border EC business performance and manage the branding of Serge Lutens
• Accountable for preparing business presentations, market research, analysis and reports.

CRM

• Plan and implement CRM strategies for multi-brands business according to their respective business needs and drive synergy across different brands to maximize business effectivness
• Lead CRM daily operations and loyalty program in collaboration with internal business partners and external agencies
• Accountable for contributing to analytics strategy and KPI report to drive performance excellence
• Maximize data collection and drive personalization initiatives to create relevant, value-added and engaging customer experience
• Remain agile and support other functions and ad-hoc projects as assigned. 

Requirements:

• Bachelor’s degree holder in marketing, communications, eCommerce, business or related discipline
• 8+ years of experiences in CRM/ digital marketing/ eCommerce from luxury/ retail industry; experience in cross-border marketing is preferred
• Excellent communication skills and command of written and spoken Chinese and English. Proficiency in Mandarin.
• Excellent analytical skill, attentive to details and strong numerical sense
• Able to excel independently and a small team in a fast-paced and dynamic environment
• Less experience candidates will be considered as Assistant Manager

What's on offer: 
Be part of a growing global organization with a portfolio of around 16 brands, competitive discretionary bonus, quarterly free goods across brands, medial benefits, birthday leave, flexible working hours, wellness facilities, learning sponsorship, and more. 
 

Interested?
Please apply with your latest resume stating your notice period, current and expected remuneration package. 
We regret that only shortlisted candidates will be contacted. 

Shiseido Hong Kong is an Equal Opportunities Employer. All applications received will be treated in strict confidential and be used exclusively for employment purpose only.