Manager - Marketing (Social Media & Influencer Marketing), SHISEIDO and Drunk Elephant

Date:  Jan 7, 2023
Location:  Hong Kong
Company:  Shiseido
Country/Region:  HK
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Job responsibilities:  


  • Develop and execute an engaging, innovative and impactful content and communication strategy to reinforce brand equity and differentiation.
  • Drive brand communication content angle, work closely with different discipline of marketing team to develop robust marketing communication theme and key content.
  • Develop and execute innovative influencer and media strategies and activities that support brand objectives with measurable KPIs.
  • Map brand-related influencers and spokesperson for building trust & proximity in line with brands equity goals and build local communities.
  • Lead the negotiation and contracting of influencers and spokesperson.
  • Analyze Influencer marketing activations results and provide recommendations. 
  • Formulate the strategy and execution plan for all local core social channels ensuring excellence in execution of content (Instagram, Facebook, YouTube, Weibo and WeChat).
  • Ideate social content to support all key franchises, launches, events & moments.
  • Gate-keep on brand’s tone of voice through synergizing content on overall marketing communication across digital and social media channels
  • Monitor performance and consolidate reports, including social media campaign, editorial and competitive intelligence on regular basis to fine tune communications for remaining competitive and ahead of the market


Job requirements:

  • University graduate in Journalism, Public Relations, Communications, Marketing or relevant disciplines
  • With minimum 6 years’ experiences in PR, content marketing and media relations, preferable from cosmetics Industry
  • Strong media and influencer network.  Able to drive engaging, customer focused marketing content
  • Passionate with beauty industry
  • Excellent communication and interpersonal skills
  • Good command of both written and spoken Chinese and English


What's on offer:

Be part of a growing global organization with a portfolio of around 16 brands, competitive discretionary bonus, quarterly free goods across brands, medical benefits, birthday leave, flexible working hours, wellness program, learning sponsorship, and more. 



Please apply with your latest resume stating your notice period, current and expected remuneration package. 


We regret that only shortlisted candidates will be contacted. 


Shiseido Hong Kong is an Equal Opportunities Employer. All applications received will be treated in strict confidential and be used exclusively for employment purpose only.


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