Responsibilities:

• Formulate, develop and oversee the implementation of a cohesive customer relations program to grow the CRM database and retain loyal customers

• Drive CRM innovations to increase customer revisit and loyalty

• Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives

• Ensure database is segmented effectively for targeted marketing activities in respect to local behaviours

• Liaise with various functional teams to streamline customer journey and ensure strategies are aligned

• Initiate and implement CRM activities including customer database development, automated lifecycle program and multi-channel consumer events

• Work with different functions to ensure CRM program is executable at POS level and strategic direction is aligned with operational needs

• Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets

• Create GWP and premiums for regular CRM and trade promotion

• Manage usage and forecast of promotion materials and monitor monthly promotion budget

• Stay up-to-date with retail market trend, consumers & competitors in order to propose relevant and innovative solutions

Requirements:

• Degree holder in Marketing or other related discipline

• Minimum 6-8 years’ relevant experience in marketing particularly in the field of CRM and Trade Marketing

• Self-motivated, result-oriented, strong ownership, strong collaboration with internal & external stakeholders, consumer centricity

• Strong sense on retail dynamics. Analytical and sensitive to numbers

• Ability to measure and monitor performance of marketing campaigns, and assess against ROI and KPIs

• Knowledge of Salesforce would be advantageous

• A good team player. Experience in team management and coaching skills

• Good command of English and Chinese (Cantonese & Mandarin)