Manager - Marketing (CRM and Trade Marketing), SHISEIDO

Date:  May 11, 2024
Location:  Hong Kong
Company:  Shiseido
Country/Region:  HK
Custom Field 4:  Employee (Permanent)
Company:  Shiseido


  • Formulate, develop and oversee the implementation of a cohesive customer relations program to grow the CRM database and retain loyal customers

  • Drive CRM innovations to increase customer revisit and loyalty

  • Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives

  • Ensure database is segmented effectively for targeted marketing activities in respect to local behaviours

  • Liaise with various functional teams to streamline customer journey and ensure strategies are aligned

  • Initiate and implement CRM activities including customer database development, automated lifecycle program and multi-channel consumer events

  • Work with different functions to ensure CRM program is executable at POS level and strategic direction is aligned with operational needs

  • Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets

  • Create GWP and premiums for regular CRM and trade promotion

  • Manage usage and forecast of promotion materials and monitor monthly promotion budget

  • Stay up-to-date with retail market trend, consumers & competitors in order to propose relevant and innovative solutions



  • Degree holder in Marketing or other related discipline

  • Minimum 6-8 years’ relevant experience in marketing particularly in the field of CRM and Trade Marketing

  • Self-motivated, result-oriented, strong ownership, strong collaboration with internal & external stakeholders, consumer centricity

  • Strong sense on retail dynamics. Analytical and sensitive to numbers

  • Ability to measure and monitor performance of marketing campaigns, and assess against ROI and KPIs

  • Knowledge of Salesforce would be advantageous

  • A good team player. Experience in team management and coaching skills

  • Good command of English and Chinese (Cantonese & Mandarin)



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