Manager - Marketing, Professional Business Division

Date:  Sep 18, 2021
Location:  Hong Kong
Company:  Shiseido
Country/Region:  HK
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

The Role:

Develop, organize, implement and manage the short to long-terms Marketing Strategy in terms of A&P budgeting, Product Pricing, Distribution, Advertising and Communication, CRM and Salon Loyalty Program that support the Brand objectives and financial goals for Shiseido Professional business development in HK Professional Market.

Report to: General Manager, Professional Business Division



  • Cultivate Brand values and product proposition for HK salons and consumers, unifying segmented product marketing with a consistent and comprehensive one brand strategy;
  • Work closely with Sales and Education teams to develop brand communication and planning, in terms of creating sales, marketing and educational materials;
  • Assist General Manager to develop the Brand Business Plan including professional market and retail channel. Budget and manage A&P for the best business revenues and ROI;
  • Orchestrate and manage all product launches, marketing activities as well as sales promotions to achieve sales targets and within budget;
  • Formulate Sales forecast and stock inventory control;
  • Develop brand digital transformation strategy and engage with Beauty Creators and end consumers across both online and offline platforms
  • Define, implement and monitor distribution strategy; build strong relationships with the trade



  • Degree holder in Marketing, Communication, Business or related discipline
  • At least 8 years of relevant experience, in retail/ FMCG or Beauty industry is highly preferred
  • Possesses entrepreneurial mindset, good business sense, mature and high integrity
  • Excellent interpersonal skills and presentation skills, customer-oriented
  • Good planning and organizational skills
  • Good command of spoken and written in English and Chinese



What's on offer: 
Be part of a growing global organization with a portfolio of around 17 brands, competitive discretionary bonus, quarterly free goods across brands, medial benefits, birthday leave, flexible working hours, wellness facilities, learning sponsorship, and more. 


Please apply with your latest resume stating your notice period, current and expected remuneration package. 
We regret that only shortlisted candidates will be contacted. 


Shiseido Hong Kong is an Equal Opportunities Employer. All applications received will be treated in strict confidential and be used exclusively for employment purpose only.

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