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Contract Senior Officer - Marketing, Shiseido Fragrance Division and DG Beauty

Date:  Sep 9, 2021
Location:  Hong Kong
Company:  Shiseido
Country/Region:  HK
Department: 
Custom Field 4:  Employee (Fixed-term)
Company:  Shiseido

Responsibilities:

  • Support Marketing Manager to formulate and implement marketing initiatives to achieve sales target & optimize A&P budget
  • Plan and implement new product launches, promotion campaigns, including advertising, PR, events and promotions
  • Oversee and implement the new CRM campaign management tools, including automated lifecycle programs, loyalty scheme and multi-channels communications 
  • Conduct customer analytics including behavior reporting and post-campaign analytics to enhance future CRM campaigns, and translate the customer data into consumer insights and actions  
  • Drive content strategy in various communication channels inclusive of social platforms that is complementary to each brands’ global direction 
  • Explore new promotion channels and joint-promotion opportunities
  • Competitors monitoring on marketing activities
  • Work closely with different internal & external parties to ensure excellent execution in the marketing programs

 

Requirements:

  • Degree holder in Marketing, Business Management or related discipline;
  • Minimum 4 years’ relevant experience in marketing, preferably in beauty or luxury retail
  • Digital savvy and forward thinking
  • Strong communication skills with excellent analytical power and attentive to details
  • Open-minded to new ideas
  • Able to work multi-task under stress and pressure in fast pace environment
  • Detail-minded, and well-organised 
  • Proficiency in written and oral English and traditional Chinese
  • Good team player
     


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