Assistant Manager - Media and Digital Analytics, Digital Transformation

To enhance Shiseido Hong Kong’s digital performance with a more holistic view of customer digital touchpoints. He/she will leverage and utilize all available consumer data analytics to unlock business value and drive data-driven strategy

Job Responsibilities:

• Work with brands on refining media planning, campaign optimization, and data interpretation to provide insights to brands
• Work closely with media agencies and media/data partners for new media initiatives to ensure we bring impact to the media plans
• Evaluate campaign performances by analyzing both internal and external data to identify key opportunities for improving targeting, customer acquisition, and sales conversion. Continuously optimize CPC and CPA campaigns to achieve effective results
• Monitor and report on digital media performance by consolidating data from various channels and providing actionable recommendations to improve campaign effectiveness
• Track and analyze media and website data, specifically on digital channel optimization and engagement of marketing campaigns to ensure seamless Omnichannel experiences
• Support digital initiatives, including the Dashboard and Media Measurement projects, and implement strategies to optimize brand ROI and drive data-driven decisions
• Drive Joint Business partnership with large-scale strategic media/digital partners and liaise with Global media team and stakeholders to achieve media effectiveness
• Drive and liaise media analytics roadmap with Global Analytics team, based on the company's strategic direction
• Coordinate the media analytics roadmap with the Global Analytics team in alignment with the company's strategy
• Handle assigned ad-hoc projects

Job Requirements:

• Degree holder in Marketing, Communication, Advertising, or business-related field
• 4+ years’ experience in marketing, preferably experience in media agency and inhouse
• Certified in Google Analytics Individual Qualification and Google Ads Certification (Preferred)
• Solid knowledge of media planning and optimization of Display, SEM, Paid Social, as well as social listening
• In depth data analytics skill
• Attention to detail and sensitivity in data and analytics
• Strong communication and collaboration skills
• Agility to embrace change and keen on learning
• Good communication and interpersonal skills in both Chinese and English