Assistant Manager - Marketing, Shiseido Fragrance Division

Date:  Mar 17, 2023
Location:  Hong Kong
Company:  Shiseido
Country/Region:  HK
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

The Role:
To formulate and execute the marketing strategy of our designer fragrance brands, including Issey Miyake, narciso rodriguez and Tory Burch.



  • Formulate the brand marketing strategies of our designer fragrances in aligning the brands' directions
  • Establish and maintain brand marketing budget
  • Drive content strategy in various communication channels including social platforms that are complementary to each brands’ global directions
  • Oversee and implement CRM campaign management tools, including automated lifecycle programs, loyalty scheme and multi-channels communications
  • Plan and implement new product launches, promotion campaigns, including advertising, PR, events and promotions
  • Develop and formulate KOL strategy and work closely with agencies on the implementation
  • Collaborate closely with retailers and ensure exposures (eg pop-up stores) in malls and department stores
  • Prepare monthly promotion plan and VM plan for counters
  • Prepare reports, analysis and presentations
  • Conduct market research and analysis on the market trend
  • Work closely with different internal & external parties to ensure excellent execution in the marketing programs
  • Participate in ad hoc projects as assigned



  • Degree holder in Marketing, Business Management or related disciplines
  • Minimum 4 years’ relevant experience in Marketing, preferably in beauty or luxury retail
  • Strong interpersonal and communication skills with excellent analytical power and attentive to details
  • Forward thinking and result oriented
  • Detail-minded, mature, well-organized and able to work under pressure
  • Good presentation and communication skills
  • Excellent command of written and oral English and Chinese


What's on offer: 
Be part of a growing global organization with a portfolio of around 16 brands, competitive discretionary bonus, quarterly free goods across brands, medial benefits, birthday leave, flexible working hours, wellness facilities, learning sponsorship, and more. 


Please apply with your latest resume stating your notice period, current and expected remuneration package. 
We regret that only shortlisted candidates will be contacted. 

Shiseido Hong Kong is an Equal Opportunities Employer. All applications received will be treated in strict confidential and be used exclusively for employment purpose only.


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