Assistant Manager - Digital Marketing, Clé de Peau Beauté and Shiseido Fragrance Division

Job Responsibilities: 

• Develop and implement comprehensive digital marketing strategies achieve business objectives and goals that drive brand awareness, pushing to consideration funnel and website traffic 

• Manage and optimize digital advertising campaigns, including content creation, media buying, social media, SEM and SEO, ensuring alignment with overall business goals 

• Analyze performance metrics and provide regular reports on campaign effectiveness, using insights to optimize future strategies

• Manage brand site business, including website development and e-commerce plans 

• Manage brand website efficiency, content development, UX/UI and SEO related development projects 

• Drive Omni-channel development, including but not limited to conversational marketing to provide immersive experiences to connect customers offline and online and elevate total luxury brand experience 

• Formulate and implement e-commerce strategies and plans to drive e-commerce traffic and local business

• Effectively manage key agencies to build strong partnership and ensure service quality and initiatives 

• Evaluate campaign performance and effectiveness, provide insights from data analysis to achieve KPIs and drive brand growth 

Job Requirements: 

• University graduate in Digital, Marketing or related disciplines

• 5+ years’ relevant experience in digital marketing/campaign management/website management, preferably in luxury/prestige or related skincare industry 

• Digital savvy, well understanding on Omni-channel marketing & E-Commerce industry 

• Experienced in brand.com management with basic UX and website technical knowledge is preferred 

• Strong expertise in content planning and creation, with a proven track record of developing engaging content

• Experienced in leading 360 degree campaign launch across digital platform is preferred 

• Strong analytical skills and good knowledge of digital analytic tools

• Self-motivated and strong ability in planning and project management skills with a can-do attitude 

• Proficiency in PowerPoint and presentation tools and skills 

• Excellent command of both written and spoken English and Chinese