Trade Marketing Manager

Date:  May 12, 2026
Location:  Ho Chi Minh
Company:  Shiseido

Planning (20%)

  • Develop and submits annual plan of promotional activities, in-store activities, promotion guideline by brand by channel in cooperation with sales team on the basis of market evaluations and analyses of historical trends.
  • Translate Consumer and Shopper insights into Channel strategies & define in-store execution at the channel and key customers.

Develop and review annual sales forecast by brand by line by channel for Annual budget proposal

Sales target (20%)

  • Provide timely information to C&F team (daily stock status, daily order delivery status, monthly promotion scheme, etc)
  • Propose monthly promotional activities, such as customer incentives, to maximize sales.
  • Ensure the implementation of the trade marketing plan, performing relevant checks and recommending corrective actions, in case of deviations and on the basis of market evolutions.
  • Cooperate with sales team to track sales performance, highlight if any issues and suggest actions on weekly basis.

Ensuring profits (5%)

  • Manage trade spending and sales operations budget. Adjust if needed and find ways to optimize budget to achieve brand’s profits.

New Business Development (10%)

  • Identify business opportunities, and pinpoint improvement areas.
  • Monitoring and Data analysis: market and competitors analysis to evaluate brand performance, tracking distribution, sales KPIs and suggest improvement programs to maximize all opportunities.

Quality and Productivity (5%)

  • Track status of budgets, and forecasts related to forthcoming promotions or projects.
  • Continually monitor product/brand performance and liaise with sales department to formulate action plans.
  • Check and assess all information concerning markets and customers, to ensure that the company keeps competitive edge over competitors.
  • Keep updated of the market, from both supply and demand point of view, through ongoing monitoring of trends and evolutions.
  • Work with Nippon to ensure on time order delivery to ensure customer satisfaction.

Customers and other external relationships (10%)

  • Build good relationships with Nippon and transportation 3rd party to get effective support in delivery.
  • Work with retailers’ promotion team on quarterly basis.
  • Build network with GT distributors to ensure compliance in promotion and sales data submission.

Environmental and social responsibilities (5%)

  • Acts with integrity – honor commitments, take responsibility on decisions, and behave consistently.
  • Provide formal compliance training if needed to field force and customers.

Human Resources Development (15%)

  • Set individual key performance indicators for direct reports and manage their performance to ensure team is performing on track.
  • Work with Division Director and HRBP in people related matters of direct reports (e.g. building development plans for high-performers, staffing, performance management, recognition & rewards.)

Building organizational strength (5%)

  • Proactively collaborate with other team members in brand and other departments to achieve common goals.
  • Assess brand or cross-functional working process and adjust where necessary to ensure that resources are appropriately utilized.

Others (5%)

  • To execute projects or other assignments as requested by the Company or Line Manager

REQUIREMENTS

  • University BA graduate.
  • 5 years’ experience in FMCG environment.

*Required skills:

  • Strong Analytical and planning skills
  • Good presentation and communication skills
  • Leadership and people management skills
  • Passion for growth in organisation and pressure management.
  • Result oriented
  • Team player/ Coordination skills            
Salary (Min-Max): 


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