Job Summary:

The Trade Executive is responsible for developing and implementing trade marketing strategies to drive sales and enhance brand presence in POS. This role involves close collaboration with sales, marketing, s to ensure alignment with brand objectives and market demands.

Key Responsibilities

1. Trade plan deployment (50%): 

• Provide sales teams with the necessary tools and materials to effectively promote products in-store (Communication – POSM, GWP, Trade Activations, etc.)
• Take responsibility for visual merchandise all channels following brand guideline and fundamental framework (Availability - Assortment, Merchandising, Planogram).
• Control quality of BA part-time and agency (Product training, Activation scorecard, PG KPI, Agency Management).
• Monitor promotion execution in all channels, measure all key performance indicators and report to Trade Marketing Manager.
• Manage trade budgets and ensure cost-effective use of resources.
• Plan and execute trade events/activation

2. Data analysis and reporting (30%): 

• Monitor and analyze the performance of trade marketing initiatives and adjust strategies as needed to achieve sales targets.
• Channel/category/shopper/customer research (retail audit, customer satisfaction, shopper insight, channel segmentation, in-store audit).
• Measure promotion effectiveness.

3. Other tasks assigned by manager (20%): 

• Work closely with Sales/Marketing team following marketing calendar & carry out the best synergy at respective channels.
• Sales operation support.
• Other tasks assigned by Head function, line manager, Trade tactics.

Job Requirements

• 2-5 years of experience in Trade Marketing field (preferably FMCGs).
• University BA graduate level in economics, foreign trade, or marketing.
• Being fluent in English.
• Good sense of beauty/cosmetic field.
• Being proactive and taking quick actions to ad-hoc situations.
• Teamwork, can-do attitude, data analysis (Excel, PBI, etc.)
• Can work under pressure.
• Ability to work independently as well as to engage & cooperate well in a team.
• Having experiences in building up DMS, promotion setting are advantages.