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1. High-Aesthetic Digital & Social Asset Production
- Elevate Social Media Visuals: Elevate the brand's online presence by producing premium, modern, and highly engaging digital assets for official platforms (Facebook, Instagram, TikTok). Eliminate outdated or sub-par designs to ensure 100% readiness for social/editorial use.
- Performance Ads & Multimedia Creation: Design high-converting, mobile-first visual layouts for Paid Media Ads, Collaborative Ads (CPAS), animated GIFs, and motion graphics that balance Shiseido's premium heritage with commercial performance.
- E-Commerce Visual Operations: Build and optimize high-end UI/UX assets for E-commerce platforms (Lazada, Shopee, TikTok Shop), including flagship store homepages, campaign banners, and SKU product detail pages (PDP).
2. Cross-Channel KV Adaptation & Speed Turnaround
- Master Key Visual (KV) Adaptation: Take global assets and masterfully adapt, resize, and re-layout them across an array of digital and physical formats without losing visual balance or message hierarchy.
- Maintain High-Volume Agility: Develop a hyper-efficient production workflow to manage tight promotional deadlines and sudden retail shifts, ensuring zero operational delays for the broader marketing team.
3. BTL, Retail POSM & Event Materials Production
- Retail & Trade Layouts: Support the Retail Excellence and VMD teams by producing print-ready technical layouts for in-store POSM, product glorifiers, gift vouchers, and premium consumer workshop kits.
- Large-Scale Event Branding: Deliver all visual and structural graphic designs for high-profile pop-up events, VIP workshops, and department store animations, coordinating layout dimensions perfectly with external vendors.
4. Creative Collaboration & Strict Guideline Compliance
- Cross-Functional Synergy: Partner proactively with Marcom, Digital, and Retail teams from the briefing stage to deeply understand campaign insights, minimizing miscommunication and creative misalignment.
- Absolute Brand Guardianship: Study and strictly enforce Shiseido’s global design guidelines, color codes, typography systems, and photographic treatments to protect the brand's luxury scientific identity.
# Key Performance Indicators (KPIs)
- On-Time Project Delivery: 100% (Strict zero-tolerance policy for delayed launch or promotional asset handovers).
- First-Time Internal Approval Rate: $\ge$ 80% – 90% (Reflecting deep understanding of creative briefs and prestige brand codes).
- Maximum Revision Rounds: $\le$ 2 rounds per asset (Drastically minimizing time wasted on endless modification loops).
- Brand Guideline Compliance: 95% – 98% error-free execution on colors, logos, and fonts verified via brand audits.
- Print/Output Technical Error Rate: $\le$ 5% (Zero loss of budget due to incorrect sizing or bad file setups).
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