1. Brand Planning & Execution

•        Support brand strategy implementation, campaigns and product launches in line with local and global direction

•        Ensure consistent brand positioning, messaging and execution across all channels

•        Coordinate closely with internal stakeholders and external agencies to deliver assigned projects on time

2. Digital, PR & Social Management (Key Focus)

•        Manage and coordinate digital and social channels, including social media platforms, brand website and online content

•        Develop and execute content plans aligned with brand strategy, campaigns and consumer journey

•        Coordinate KOL/KOC and PR activities, including influencer collaboration, product seeding and media-related initiatives

•        Work closely with creative, digital and PR agencies to manage timelines, deliverables and content quality

•        Ensure all digital, influencer and PR communication strictly follows brand guidelines, approved claims and derma/medical brand standards

•        Track execution progress and performance, proactively identifying areas for improvement

3. Consumer & Market Insight

•        Support analysis of consumer insights, market trends and competitor activities, especially within derma / medical skincare

•        Build understanding of sensitive skin consumers and trust-based communication

•        Translate insights into relevant execution ideas and content direction

4. Creative & Execution Support

•        Contribute ideas for digital content, campaigns and communication formats

•        Support development of marketing materials and communication toolkits

•        Ensure creativity is practical, executable and aligned with brand DNA

5. Cross-functional & Operational Support

•        Work closely with Sales, Trade Marketing, Training and Medical teams to ensure alignment

•        Support budget tracking, reporting, forecasting and administrative tasks

•        Assist in preparing presentations and internal documentation

Education & Experience

Bachelor’s degree in Marketing, Business, Communications or related fields

2–4 years of experience in Brand Marketing, preferably in skincare, beauty, FMCG or derma brands

Functional Skills

Good understanding of digital marketing, social content and online communication

Experience or exposure to KOL/KOC, PR and website/content management

Strong execution and coordination skills

Ability to manage multiple tasks under pressure and tight timelines

Key Competencies (Critical)

Strong sense of ownership and responsibility

Willingness to work hands-on and follow through until completion

High commitment, resilience and work ethic

Detail-oriented, disciplined and reliable

Collaborative mindset with clear communication

Preferred Qualifications

Experience with dermatological / medical / science-based brands

Experience working with digital, creative or PR agencies

Strong interest in brand building and long-term development

Personal Attributes

Proactive and excellent execution-focused

Continuous learning mindset

Able to adapt and perform in a fast-paced environment