Head of Digital & Ecommerce

KEY JOB ACCOUTABILITIES

Build and drive all local development/ implementation of Digital and Ecommerce strategy in Vietnam. Full authorized to build/develop brand vision with a strategic/relevant framework, deliver business objectives and sales target with KPIs metric, and build SCV Vietnam become digital-driven organization, as well data-driven organization.

KEY PILLARS FOCUS will be allocated as below:

1. ECOMMERCE: 

• Leading Ecommerce Strategy across all Brands driven by JBP annual yearly-plan by platform and all new initiative projects development
• Building short-term/mid-term channel strategy to achieve business objectives, sales target, brand ranking and market share
• Identifying new Ecommerce opportunity, understand shopper/consumer behaviour journey to propose appropriate action.
• Working closely with platform and e.distributors to ensure daily ecom operation excellence model
• Responsible for P&L by channel
• Knowledge on the major ecosystems in Vietnam

2. DIGITAL AND PERFORMANCE MARKETING: 

• Leading Ecom Media Performance in collaboration with Brand MKT team and Media Agency to ensure best media optimization from brand awareness (top funnel) to conversion (lower funnel) building brand and ecommerce performance
• Developing business dashboards related to Ecommerce, Social Commerce, Media off-platform and on-platform, Social Listening, …to ensure data centralization and business insights
• Always-on eyes open for all new initiatives changed in local media and global context
• Working closely with Ecom team to drive sales target and brand target

3. CRM and CUSTOMER LIFETIME VALUE MANAGEMENT: 15% wt.

• Leading local CRM strategies by Brands.
• Digitalizing customers journey and experiences from online to offline and reversed to maximize best shopping experiences in SCV brands.
• Analyzing customer’s data insights and translation into business opportunities with ideas recommendation

4. BUSINESS INTELLIGENT REPORTS: 5% wt.

REQUIREMENTS

• 7-10 years or more in Ecommerce/Digital MKT at management positions, multi-national groups/company in Personal Care, FMCGs business, and Ecom Platforms is a plus
• Experience in E-commerce business models
• Solid digital MKT understanding: brand media, ecom media, search strategy, on-site/off-site media performance, ...
• Strong entrepreneurship, growth mindset, innovative, curiosity, data obsession, business acumen.
• Good interpersonal skill, influencing skills, excellent English communication & presentation.
• Passion into beauty and innovation transformation.