Field Trainer & Events Manager - Designer Fragrances (6 month Fixed Term Contract)

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Date: 10-Aug-2022

Location: Field, LND, GB

Company: Shiseido

Field Trainer

 Designer Fragrance


To train and lead Designer Fragrance brand ambassadors and shared associates in exceptional product knowledge, skills and sales techniques and service standards, to develop and drive the Designer Fragrance businesses and meet productivity & service expectations.

Support and deliver Training Seminars, In-Store development and Events participation alongside the National Education & Events Manager.


Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.

Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:

1.            Create a great place to work in Beauty

2.            Customer driven focus to meet and exceed expectations

3.            Champion Omni-channel through a seamless offering across all customer touchpoints

4.           Deliver sustainable growth and profitability of our brands

Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods.  Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.


Shiseido Group’s fragrance brands are a collection of luxurious and exciting fragrance brands, which are amongst the leaders in the UK market. From the sumptuous and refined Elie Saab to the sensual and effortless delicacy of Narciso Rodriguez; the intriguing mix of natural and sophistication in Issey Miyake to the exotic and glamourous Dolce&Gabanna. In selected stores, we also have the unique, innovative collection from the extraordinary perfumer, Serge Lutens.


Reports to: National Education & Events Manager Designer Fragrance

Job Location: Field based

Contract type: 6 month Fixed Term Contract


  • Drive Designer Fragrance business for all POS building consistent animation, events and services
  • Coach the Brand ambassadors & shared associate teams on skincare skills, product knowledge and eventing expertise
  • Identify opportunities for Brand ambassador/shared associate team development and further coaching, analyse success of training sessions.
  • Empower teams to continue to drive eventing, booking and animation in your absence. Keeping regular communications with the in store teams virtually, and over the phone
  • Support brand events and masterclasses across all aspects of event planning, from presentation to product kit and set up organisation
  • Support sales by assisting counters with daily business and exceeding goals.
  • Strategize with National Education & Events Manager and Area Sales & Education Managers to develop, execute and review store action plans
  • Support industry activity, PR and Marketing as required, through content creation, photoshoots, and virtual consultations. 
  • Coach Brand ambassadors & shared associate teams in-store on behaviours that project the brand image and drive sales
  • Conduct store visits regularly to review programs and goals, assess Brand ambassadors & shared associate teams product knowledge, productivity, selling environment, address areas of challenge, and identify areas for development.
  • Manage travel and accommodation within budget and look for the best deals by booking ahead of time. Review all travel bookings well ahead of time of departure. Gain approval from line manager for flight costs
  • Keep regular correspondence with the corporate office via email and phone


  • Experience of working in skincare education
  • Knowledge of the cosmetics industry and various business and staffing models
  • Proven success with coaching and developing others
  • Driven by sales and commercially aware
  • Strong presenter and are experienced in working on PR & VIP Events
  • You are an authority in skincare, with a love of learning and a keen eye for industry trends
  • Excellent written and verbal skills
  • Great communication skills with both customers and colleagues, always showing positivity and enthusiasm. Working well both in a team and autonomously
  • Willing to travel regularly as per business requirements
  • Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success


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