Senior PR & COMMU Executive - IPSA
About this Position
The Senior PR and Communication Executive will serve as a vital liaison between our organization, the public, and the media, ensuring our brand remains top of mind. This role focuses on strategic content communication and encompasses responsibilities typical of communications and public relations specialists.
What you’ll do
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Propose PR and Communication plan and strategic to N+1. And responsible for the execution of PR activities.
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Organize and manage press events and promotional activities.
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Oversee and execute seeding campaigns in alignment with brand manager and marketing manager objectives, KPIs, budgets, and timelines.
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Adapt brand assets for local markets, including press releases, copywriting, and translations.
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Collaborate with marketing to define FDA claim wording and ensure compliance.
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Manage end-to-end KOL (Key Opinion Leader) and influencer projects, including list preparation, outreach, product delivery, and follow-up.
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Oversee brand presence across all social media platforms (Facebook, Instagram, Line, etc.).
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Cultivate and maintain strong relationships with KOLs, influencers, and key stakeholders.
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Prepare campaign reports, monthly summaries, launch reports, and additional assignments as needed.
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Share insights and findings with the team regarding new trends in communication.
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Safeguard and enhance the brand’s reputation while collaborating effectively with the brand team and other stakeholders.
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Perform other related tasks as assigned.
What makes you a good fit
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Bachelor’s degree in Business Administration or a related field.
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3-5 years of experience in PR, marketing, media, and digital communication.
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Strong team player with excellent communication skills.
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Proficient in relevant software and computer applications.
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Experience in developing creative materials is a plus.
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Good in both spoken and written Thai and English.
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Strong ability to communicate and coordinate with internal and external stakeholders.
Job Segment:
PR, Senior Brand Manager, Social Media, Brand Manager, Branding, Marketing