MAIN PURPOSE 

Marketing Manager will be responsible for the creating on strategic planning, execution of the 360 marketing plans. This role will be responsible for budgeting, forecasting, P&L tracking, media, pricing, and promotional strategies relating to the brands. The person will act as the brand guardian and make business recommendations relevant to the overall growth of the brands.  

KEY RESPONSIBILITIES 

Strategy  

• Development and executions of brand and marketing strategy include Product Launch plan.  

• Plan media, pricing, promotional and sampling strategy. 

• Create 360 launch plans. 

• Create marketing strategy of Digital Marketing and align with Corporate team.  

• Manage on influencer strategy. 

• Implement with CRM project, create customer journey and analysis for marketing strategy.  

• Work in close with Brand manager for Product analysis by category, by segment. 

• Perform competitive analysis, manage on competitor, and market analysis. 

• Constantly analyse risks and opportunities.  

• Collaborate on Ecommerce strategy with Corporate team. 

• Plan trade strategy by channel with Sales and deal with the Retailer, Co-Partner Department store.  

Brand and Marketing Communication 

• Planning, monitoring and execution of Brand communication, Digital Marketing communication and Event for the brand.  

• Collaborate on media plan process (Brand Manager to review and approve) and manage media agency briefing with Corporate team.  

• Create and communication to team for Content Marketing.  

• Manage on ROI.  

Marketing Operation 

• Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, and retailer feedback. Update forecast as needed. 

• Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve profit targets. 

• Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly. 

• Provide SKU logistics information to cross-functional teams as requested. 

• Monitor inventory levels. 

• VM Management (Product Launch, Seasonal Launch, Align counter design from BM and GM, etc.).

• Budget management as plan.  

• Manage on Product master Promotion (Nationwide, by Channel, Trade, EC) and Product Master (Line sheet – register for internal). 

• Create value set / GWP.

• Report all report related to marketing e.g., SKU report, sell out analyse, activities achievement report.  

• Be the touchpoint for RA on FDA Verify (Co with Training manager). 

People management 

• Relationship building with all related stakeholder, e.g., SAPAC / Regional, Business Partner, Agency, Third party, Online/Offline Retailer, KOLs.

• Consolidate and align to team, cross team.  

• Coaching, monitoring Marketing team, subordinate team to develop team member.  

REQUIREMENTS 

• Degree in Business Administration or any related field.  

• Experiences at least 5-8 years Marketing in Beauty industry. 

• Energetic, good leadership skill, self-motivated, result oriented and creative thinker. 

• Good analytic skill and understand the digital marketing and trends. 

• Good computer skills and using software related.  

• Good command of both speaking and written English.