Travel Retail - Retail Manager, Hainan

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Date: 19-May-2023

Location: 海南省, HI, CN

Company: Shiseido

As a key member of the Travel Retail team, the Retail Manager owns the designated account’s total business, focused on maximising sales productivity, gaining market share and growing the region’s business. He/She is accountable for the counter’s daily operations and the performance of the field staff, leading and driving actions that aim at delivering a best-in-industry retail experience for our consumers and customers.



  • Set and achieve retail sales targets to drive improvement in store ranking and market share
  • Sales Reporting: Provide timely sales reports and analysis as required, making recommendations and flagging risks. Formulate action plans to mitigate identified risks.
  • Maximise sales opportunities by periodic review of customer profiles, M.O.B. per location, trends etc to determine optimal product assortment, TREX mix, GWP/sampling, training needs and marketing promos & events to drive sales
  • Events: owns the account’s promotions & events and partner with Marketing and Education teams for best-in-class execution
  • Keep abreast of and provides information on competitor activities, making recommendations to boost sales


  • Inventory Management: Monitor and manage stock levels and communication. Partner with Marketing, Supply Chain and Education Teams to resolve and manage issues.
  • Merchandising Excellence & Counter Upkeep: Supervise and coach BCs to ensure all product displays and merchandising adheres to the Brand’s VM guidelines and planogram; print materials and tools are relevant and available; testers, lighting, signage and all other elements of the counter always convey Brand’s prestige image
  • Nurture strong business partnerships with our retail partners’ store management team


  • Overall responsibility for the recruitment, onboarding, performance and evaluation of BCs and Airport Coordinators for high performance, growth and future roles
  • Partner Education Team to build capabilities and ensure training needs of BCs are met
  • Ensure every BC is an ambassador of the brand they represent by coaching and providing feedback to them on service behaviours that drive Retail Excellence
  • Nurture a One Shiseido team culture and BC ownership of their counter’s business
  • Partner with Retailers and Education Team to motivate, recognise and incentivise BCs for greater retention & performance


  • PO management
  • POSM, tester, GWPs, counter tools ordering and management
  • BC Data Management: Ensures accuracy of BC data
  • BC uniform distribution
  • Support Area Sales Manager with sell-in, pricing info and validation




  • Recognised university degree or equivalent tertiary education
  • Min. 5 years relevant experience; retail store management/operations will be advantageous
  • Sales driven, analytical and meticulous with keen eye for detail
  • Strong hands-on organizational skills, problem solver with strong sense of accountability
  • Good communicator with excellent interpersonal skills and enjoys interacting with various groups of people
  • Mature, independent with a strong sense of accountability and passion for growth
  • Able to prioritise, manage multiple responsibilities and thrives in a fast-paced, demanding environment
  • Fluency in Mandarin (Putonghua) and English
  • Proficient in Microsoft Office, esp. Excel & Powerpoint
  • This role is based in Hainan, with travelling required

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