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Trade Marketing Manager

日期: 2021-9-20

地点: 上海市, SH, CN

公司名: Shiseido

Purpose of the Position

Be responsible for IPSA’s marketing activities in trade.  As bridge between sales team and marketing team, to develop and implement brand’s monthly promotion plan in trade.  Strengthen and enhance IPSA brand image and visibility with dynamic in-store activities.  To support sales team to accomplish sales plan while ensure prestige brand image.

 

Key Responsibilities

  •   Define and implement annual promotion in trade base on brand strategy and business plan.

  •   Develop and implement monthly promotion plan, support sales team to accomplish monthly sales target.

  •   Strengthen and enhance IPSA’s visibility and influence with dynamic in-store activities.

  •   Set up and roll out promotion principal base on different levels of stores.  

  •   Develop annual and monthly promotion plan for key doors and potential stores, to enhance brand’s sales ranking in stores.

  •   Supervise and follow up of annual trade marketing budget allocation and execution.

  •   Build a strong trade marketing team and develop team members’ independent working skill and professional skill.

 

Requirement

  •  

    Bachelor degree or above

  • 5-year+ trade marketing experience in international beauty brand or luxury brand

  • 5-year+ design management experience

  • With people management experience is preferred

  • Solid knowledge and working experience in trade marketing of international beauty brand or luxury brand.

  • Familiar with trade marketing activity trends and new tools.

  • Consumer concentric

  • Strong communication and influence skill

  • Self-motivation and passionate of beauty industry

  • Strong team management and coaching skill