Senior CRM Manager

Purpose of the Position
 Move on OMNI design for Brand Shiseido by one-consumer journey via data integration and all-channel CRM program upgrade.

Key Responsibilities
 DS CRM program revamp, to boost counter productivity by VIP repeat and retention
 Co-own T-mall / JD EC CRM program with EC team to enhance VIP loyalty and better shopping experiences
 Owned WeChat private domain eco-system design and program, including WeChat Work, WeChat mini program, social CRM..etc
 Co-work CDP project with corporate project team
 Manage CRM team and collaborate with other marketing team
 Own CRM budget and ROI evaluation
 Drive better CRM agency operation model with higher efficiency and simpler operation.

Requirements
 College above, business related or statistics major, 5-10 years above in CRM related field, beauty industry is preferred
 Data and number analytical skills, good understanding of retail environment, especially DS, Understand EC environment is preferred, good to have experience of the private domain / WeChat tools
 Open to learn and willing to collaborate with good interpersonal skills