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EC Planning Assistant Manager

日期: 2021-6-12

地点: 上海市, 31, CN

公司名: Shiseido

Key responsibility
1. Support EC CRM and DataBank & Strategic Center projects of some prestige brands
2. Source and brief agency for various project pitch with clear RFP and aligned KPI
3. Internal communication and external vender management to develop Ecrm and other DataBank & strategic center and action plan to achieve KPI and maximize ROI.
4. Work closely with agencys to implement and optimize the projects with aligned objective
5. Lead and support Tmall eCRM DataBank & Strategic Center projects from initial plan, data analysis, proposal delivery and operation including Loyalty program development or revamp, communication ,Tmall IP member plan, group chat etc.
6. Develop New member recruitment, new repeat and retention rate enhancement plan and action plan
7. Build up RFM model/CRM segmentation methodology/for consumers insights
8. Identify insight and business opportunity through consumer analysis

 

Scope of work

1.Support and manage multiple brands' Tmall eCRM and other DataBank & Strategic Center projects simultaneously with approved quality performance under deadline
2. Coordinate with EC and brand team for mutual KPI and GMV achievement.
3. Dig out consumer insight based on the data analysis/ modeling for project or campaign action
4. Develop Ecrm plan and member IP proposal with agency including communication plan
5. Daily contact with internal and external venders to guarantee the project operation.
6. Oversee the quality of data analysis and update chart, report and proposal.
7. Second hand research for competitor review of social and EC
8. Co-work with agency to work out EC monthly report and quarterly EC trend
9. Other project related operation work

 

Requirement

At least 4 years working experience with 2 years in CRM/ EC operation
Tmall EC operation or eCRM experience is a plus
Bachelor degree in marketing/business/advertising/E-commerce/statists/finance/IT/IM&IS. Master would be a plus
Experience and proficient in data analysis
EC & cosmetics knowledge and experience is a plus
Fluent English oral and written (CET 6 at least)
Proficient in Microsoft office (excel, word, PPT) , VBA,SQL,python,Power/Quick BI is a plusGood communication skill and ownership
Proved capability of multiple projects management is a must
Potential team leader and good team member
Proactive and result-driven
Good data and business sense
Work effective and efficient in high pressure