EC Marketing Specialist
日期: 2022-6-16
地点: 上海市, SH, CN
公司名: Shiseido
EFFECTIM品牌
Purpose of the Position:
- Help brand EC sales expansion with reasonable investment
- Achieve NO.1 category on Tmall in city 1
- Linkage the resource from out-site Marketing to in-site to achieve sales target
Key responsibilities:
- EC Promotion management and consumer segmentation strategic support for sustainbale growth
- Monthly manage in-site media and TP operation cost to manage business
- Ensure EC communication assets and image align with brand positioning
- Co-Work with EC spending allocation , cost control to increase ROI
- Support Trade manager set EC platform strategy/positioning and business plan
- Monitior and analysis market situation to find implication for EFM sales sales growth
Requirement:
- Understanding of EC channel business structure, Tmall experience is must have
- Good communication with across internal and external function
- Highly motivated team player and fast learner
- 3+ years E-marketing experience in beauty industy, device industy is plus
- Bachelor’s degree above
- Must have experience in-tao Paid media,ISV experience is plus
- Fluent in both oral and written English
- Great skills to use Microsoft OFFICE software
- Fluent in both oral and written Japanese is a plus