EC Marketing Specialist

日期: 2022-6-16

地点: 上海市, SH, CN

公司名: Shiseido

EFFECTIM品牌

Purpose of the Position:

  1. Help brand EC sales expansion with reasonable investment
  2. Achieve NO.1 category on Tmall in city 1
  3. Linkage the resource from out-site Marketing to in-site to achieve sales target

Key responsibilities:

  1. EC Promotion management and consumer segmentation strategic support for sustainbale growth
  2. Monthly manage in-site media and TP operation cost to manage business
  3. Ensure EC communication assets and image align with brand positioning
  4. Co-Work with EC spending allocation , cost control to increase ROI
  5. Support Trade manager set EC platform strategy/positioning and business plan
  6. Monitior and analysis market situation to find implication for EFM sales sales growth

Requirement:

  • Understanding of EC channel business structure, Tmall experience is must have
  • Good communication with across internal and external function
  • Highly motivated team player and fast learner
  • 3+ years E-marketing experience in beauty industy, device industy is plus
  • Bachelor’s degree above
  • Must have experience in-tao Paid media,ISV experience is plus
  • Fluent in both oral and written English
  • Great skills to use Microsoft OFFICE software
  • Fluent in both oral and written Japanese is a plus