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EC Marketing Assistant Manager

日期: 2021-9-23

地点: 上海市, SH, CN

公司名: Shiseido

Responsibilities:

l Formulate integrated marketing calendar and tactics for WeChat Store and EC.com, work together with EC operation team to achieve sales goal.

l Develop consumer journey with WeChat Ecosystem and build up seamless consumer experience.

l Develop & implement synergized EC Marketing strategy to maximize brand buzz & WOM of star products. 

l Plan and implement livestream strategy within WeChat Ecosystem to contribute to the growth of brand awareness and sales on WeChat Ecosystem..

l Lead communication internal and external with corp data team and Tencent

l Managing EC marketing budget expense.

Requirements:

- Bachelor degree or above, at least 2 year+ experience in marketing or ec-marketing related role, preferred in cosmetic industry

- Experience on WeChat ec-system related is a plus

- Experience on Data Transformation projects is a plus

- Proved digital or marketing experience on cosmetic industry & ec/digital related field.

- Clear understanding the digital media & social environment

- Strong passion for the exquisiteness of service & contents creation.

- Excellent interpersonal communication skills

- A proactive team player, a consumer centric mind set

- Fluent in written and oral English

- Proficient in Excel & Powerpoint.