正在加载...

CRM Manager

日期: 2021-9-8

地点: 上海市, SH, CN

公司名: Shiseido

Purpose of the Position

  •   Lead IPSA brand CRM Planning & Strategy, set CRM KPI & CRM program planning & implementation, monitor performance;
  •   Move on OMNI design for IPSA by one-consumer journey via data integration and all-channel CRM program upgrade.

 

Key Responsibilities

  •   DS CRM program revamp, to boost counter productivity by VIP repeat and retention
  •   Co-own T-mall / JD EC CRM program with EC team to enhance VIP loyalty and better shopping experiences
  •   Owned WeChat private domain eco-system design and program, including WeChat Work, WeChat mini program, social CRM..etc
  •   Co-work CDP project with corporate project team
  •   Manage CRM team and collaborate with other marketing team
  •   Own CRM budget and ROI evaluation   
  •   Drive better CRM agency operation model with higher efficiency and simpler operation.

 

Requirement

  • Bachelor degree or above

  • Business related or statistics major, 6 years+ above in CRM related field;

  • Beauty industry is preferred

  • Data and number analytical skills

  •  Good understanding of retail environment, especially DS, Understand EC environment is preferred;

  •  Good to have experience of the private domain / WeChat tools 

  • Open to learn and willing to collaborate with good interpersonal skills

  • English and Excel / PPT skills are needed