Location:  Shiodome
Division:  SHISEIDO Global Brand Unit
Job level:  Manager or Staff
Reports to:  Group Manager
Contract type:  Full-time
 

Roles & Responsibilities（業務内容）

• Drive eCommerce growth.
  • Partner with RHQs (including digital, brands, commercial) to identify gaps or market growth opportunities (both strategic and tactical) on brand.com, retailers.com and pure players and develop/lead/support/execute on appropriate strategic and tactical solutions (e.g., new product description page design, improved brand.com template, etc.).
  • Own, develop and manage brand Shiseido’s brand.com global template for ecommerce performance optimization, introduction of new features and experiences (e.g., facial condition analysis) and brand harmonization.
  • Stay updated with industry best practices, emerging technologies, and innovations in e-commerce.
  • Support RHQs to develop business plans for new ecommerce expansion opportunities.

• KPIs & Performance Management
  • Prepare regular reports and presentations for senior leadership, showcasing e-commerce performance, trends, and initiatives.
  • Lead the process of consolidating and reporting/publishing brand Shiseido monthly ecommerce KPIs results (penetration to total sales, traffic, conversion rate, etc.) and industry benchmarks across all regions.
  • Establish consistent global brand reporting for ecommerce (sales and forecasting).
  • Develop, lead, and distribute quarterly business/performance reviews and scorecards for ecommerce including a view of performance against previous year and goals, competitors, and industry benchmarks. Scorecard should include operational KPIs such page load speed, bounce rates, fulfillment rate, shipping, Customer Service SLAs etc.
  • Partner with RHQs to track progress towards goals for ecommerce business and work on/propose initiatives to improve KPIs.
  • Identify issues and execute corrective action plans.

• Consumer Experience, Ecommerce Tech Stack & Operations
  • Co-lead and champion adoption of new features and functionalities to deliver new, best in class digital experiences.
  • Identify gaps or opportunities to leverage new or improved capabilities/functionalities from our current ecommerce tech stack and other key digital/tech partners.
  • Work closely with the Consumer and Beauty Tech team as well as Global Innovation Center (GIC) to create a holistic digital consumer experience.
  • Support the selection, relationships, and dialogue with new, relevant business partners/vendors (e.g., digital agencies, recommendation engines, cloud solutions, etc.).

Requirements（必要な能力/経験/資質）

• Business focused; candidate must have P&L experience in managing large ecommerce ecosystems.
• Innovative, has a disruptive mindset, constantly looks forward.
• Entrepreneurial, autonomous.
• Proven influencing and collaboration skills.
• Management experience, talent development experience.
• Analytical and problem-solving skills.
• Analytics in Web, CRM, Media, Retail.
• Able to communicate complex data insights in a simple, actionable way, and explain complex, technical information in a nontechnical, easy-to-understand way.
• Advanced experience with eCommerce platforms and tools.
• Strong verbal and written communication skills.